Do you have examples of products/categories that are trending towards lighter tastes?2012.01.20. // Trending

Question by haikal_siregar: Do you have examples of products/categories that are trending towards lighter tastes?
For example, we have lots of beers that have lighter and lighter variants… Any other examples?

Best answer:

Answer by Travis
chocolates. They keep getting ‘fat free’ or X% less fat. Also dairy products, we are seeing lots more ‘light’ varieties

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